Consumer Research

The Voice of the Consumer

Research reveals what is happening, while insights explain why. It answers the critical questions of why, when, how, and who for your brand or market. Key metrics include Market Brand Awareness (aided, unaided, and total), Net Promoter Scores, likelihood to recommend, and Customer Satisfaction (positive, negative, neutral). Additionally, it measures Purchase Intent (yes, no, maybe) and Customer Effort Score (CES) from very easy to very difficult.

Survey research is vital for both consumers and brand advertising. It provides valuable feedback that helps brands understand consumer needs, improve products and services, and create targeted marketing strategies. This leads to better customer experiences and more effective advertising campaigns.