Natural Language Processing

Natural Language Processing (NLP) plays a crucial role in coding marketing research verbatims by automating and enhancing the analysis of open-ended responses. Key NLP techniques include Text Classification, Sentiment Analysis, Entity Recognition, Topic Modeling, and Automated Coding.

At Quick Tab Associates, Inc., our suite of powerful software tools like R, SPSS, and Excel enhances our NLP capabilities.

Integrating these tools into our workflow ensures that our NLP processes are efficient, accurate, and insightful. This combination allows us to handle complex data with precision, providing our clients with reliable and insightful results.